01
Linear radio
Ad breaks, SOWEFO, sponsorship. Seconds, CPM, eval. Booking goes straight to the station.
SONIQ MEDIA AG places radio, digital audio, DOOH and instore.
01
Ad breaks, SOWEFO, sponsorship. Seconds, CPM, eval. Booking goes straight to the station.
02
Digital audio and podcast, in the same plan.
03
From the trip to the store to playout at POS and POP.
04
Podcast as a content product.
05
Its own channel, in the same plan.
06
At POS, aligned with TRAFFIC.
Traffic to Store
Popularity Index measurement at POS
PDOOH at POS when the Popularity Index is elevated
Programmatic instore radio at POS and POP when the Popularity Index is elevated at POS or POP